An add-on for Woolworths Food

“How can I take my brand to the next level?” This question no doubt appears on every marketers mind at some point during their year, when considering how to grow their business, or more specifically, revenue. But why would a marketer ask about the brand? How does a brand strategy[…]

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In the Business of Making a Difference: Patagonia

The brand I’ll be discussing in this blog post is Patagonia: an American-headquartered outdoor apparel brand. My reason for choosing this brand is because of the powerful alignment they’ve managed to achieve between their values; how their business is run; and how they manufacture their products – all in support[…]

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The Brand Identity of the GetSmarter Brand

I’ve been tasked with reviewing an existing brand as part of the University of Cape Town Brand Management online short course I’m currently completing. This blog post serves to explore the brand identity of the GetSmarter brand, with specific focus on the visual and verbal language of the brand (only[…]

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